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The Leading Edge

Mar 23, 2022

Grant Packard is the Associate Professor of Marketing at York University’s Schulich School of Business. He studies the consumption and production of language, and his expertise lies in data-intensive marketing strategies in retail, media, cultural products, financial services, and consumer packaged goods. Professor...


Mar 9, 2022

Paul Leinwand is the Global Managing Director of Strategy&, PwC’s strategy consulting group, where he advises clients on the topics of strategy, growth, and capability building. Leinwand is also an Adjunct Professor of Management and Strategy at Northwestern University’s Kellogg School of Management. He...